Bookmates is a Manitoba based not-for-profit organization, established in 1984. For over 39 years we have proudly promoted and supported family literacy in communities across the province and beyond in partnership with a wide variety of groups and organizations. We are the only non-profit organization in Manitoba focussed solely on providing family literacy services.

Early Years

Bookmates/Reading Partners was created through the inspiration and vision of Dr. Beverley Zakaluk, professor in the Faculty of Education at the University of Manitoba.

Funded by Winnipeg’s Core Area initiative, the project matched volunteers – mainly university students – with children living in the inner city for trips to the library to encourage and support the love of reading and help familiarize families with available community resources.

In 1984, Bookmates/Reading Partners was incorporated as a registered charitable organization

Early programs included Building Language at Story Time (BLAST) in 1984 and Book Bridges in 1990. Supported by the Junior League of Winnipeg, Book Bridges was developed in partnership with the Immigrant Women’s Employment Service and the Women’s Counseling Service.

These programs signaled a shift from children-only programming to an interactive, intergenerational design, increasing parents’ awareness of the importance of reading to and with their children.

Growth and Expansion

Bookmates/Reading Partners’ second decade focused on strengthening and modifying existing programs to meet changing community needs. In partnership with Lord Selkirk School Division, a Family Reading Club was created to provide teacher workshops as well as family programming, with a focus on engaging young readers. A “train the facilitator” model was adopted, where Bookmates staff guides community workers and parents toward the skills and knowledge needed to build family literacy capacity in their communities. This model continues to be a Bookmates’ cornerstone.

In 2000, the provincial government implemented the Healthy Child Manitoba (HCM) Strategy, a network of programs and supports for children, youth and families. Bookmates is a key contributor to the early years portion of the strategy, offering family literacy training across the province in partnership with regional Parent Child Coalitions.

Also that year, Bookmates/Reading Partners officially changed our name to Bookmates and continued our increasing focus on parent-child programming.

One of our programs, Alphabet Soup, was the 2006 recipient of the Dietitians of Canada Regional Award. Developed with the community in partnership with Winnipeg Regional Health Authority, it also received a Sharing the Flame Certificate of Recognition as a recognized program in health and learning for 2009 from the Canadian Council on Learning.

Thanks to talented local writers and illustrators, Bookmates self-published five books between 2006 and 2008. A First Counting Book in Swampy Cree and English; Watch Your Step: A Black and White Book for Babies in English, Ojibwe and Cree; and Kinipan na, in three languages plus phonetics, encourage dual and home-language development. Kookum and Me and Pepere Played the Fiddle are important additions to a culturally appropriate library for preschoolers.

In July 2009, Bookmates transitioned to a new fully functional, independent space on Erin Street. Previously, the City of Winnipeg generously had provided low cost space, mainly in Winnipeg Public Libraries.


Our recent endeavours include continued early literacy program development and new community partnerships to support learning in the early years.

We offer a series of skills development workshops for service providers who work with families and young children to assist them integrate early literacy and learning activities and resources in their programs. The workshops are based on current themes related to family literacy and early childhood development such as active play, connecting with nature, screen time and more.

We were pleased to receive the 2018 Manitoba Child Care Association’s Friends of Child Care Award for our services supporting the work of early childhood educators.

In 2014, we were honoured to be a finalist for the Winnipeg Chamber of Commerce Spirit of Winnipeg Awards in the Charity category. These annual awards recognize innovative organizations and businesses for their contributions in making Winnipeg a better place to live.

In 2012, the Very READ-y Project was launched. Over its six-year span, this collaborative family literacy initiative supported the early learning community and families in Winnipeg’s Point Douglas neighbourhood. With the generous support of The Winnipeg Foundation, we worked to increase school readiness by offering young children and their families an array of focused speech, language and literacy programs and activities.

We subsequently engaged in a similar two-year project in Downtown Winnipeg in from 2018 to 2020, working together with a variety of community partners to address the significant issue of school readiness by offering information, tools and resources for parents, caregivers and early learning practitioners.

Into The Future

We continue to build partnerships with a wide variety of community organizations including family resource centres, libraries, child care centres, school-based early years programs, public health providers and other family serving agencies to build our collective capacity to reach and support more children with the development of foundational learning skills.

In response to diverse community needs, we engage with our partners in ongoing review and renewal of our family literacy programs and training.

We look forward to continuing to support parents as their children’s first teachers, developing new workshops and programs, and promoting the importance of early literacy to fulfill our vision that “all families and their communities experience the joy and benefits of literacy”.

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